Cultures & Wisdom · Big Ideas
Brand Storytelling That Connects: We All Want the Same Things
We generally want the same things. How storytelling that connects holds the specific and the universal together to carry a single life across any divide.
Our blog
Read our latest news and stories
tales from the wild
Get a warm brew and a cake to chew. We write about slow marketing, print, nature, climate, and business in the Highlands.
Browse by category
Showing 12 of 126 posts
Highlands Life · Scotland
Writer Wellbeing: Looking After the People Who Work With Words
If your work is words, who looks after the mind behind them? Jen Marsden on wellbeing for writers, protecting attention, and treating your mind as a fine tool.
Values & Leadership · Big Ideas
Why Leaders Need Thinking Time: The Case for Deliberate Boredom
Your best ideas arrive in the gaps, not the busy hours. Learn why deliberate boredom and protected thinking time make any leader sharper and far calmer.
Ethical Fashion & Beauty · A Better World
How to Build a Beauty Brand That Feels Premium and Principled
How to build a beauty brand that feels both premium and principled, weaving values into the very thing that makes it desirable so customers never choose.
Print Marketing · Content Creation
Why Your Brand Needs a Customer Magazine
Ever wondered why so many top brands have customer magazines? The print medium has been around for centuries.
Slow Food & Agriculture · Food & Farming
How to Market Alternative Protein: Beyond the Burger
Alternative protein explained with clarity and fairness: what it is, why it matters, and how to communicate it honestly, without the hype or the scorn.
Travel & Place · Slow Life
How to Build a Travel Brand That Sounds Like a Person
Most travel copy sounds like a kit. Learn how to build a travel brand that sounds like a person, using warmth, specifics, and honest opinions readers trust.
Sustainability & Climate · Climate
B Corp Communications: How to Talk About Your Certification
B Corp communications done well: lead with your real work, wear the badge lightly, and let certification prove your story rather than quietly replace it.
Communications & Media · Marketing & Communications
How to Brief a Copywriter So You Get It Right First Time
Bad copy usually means a bad brief, not a bad writer. Learn the six things every copywriter brief needs so you get the copy you want right the first time.
A Better World · Print Marketing
Slow Marketing: A Kinder, More Client-Friendly Way to Sell
Marketing is exactly like gardening. You plant a seed and nothing happens straight away.
Ethical Fashion & Beauty · A Better World
Sustainable Cotton Storytelling: From Seed to Garment
How to tell a cotton story that lands, from seed to garment, by putting the real people and their everyday choices first rather than hectares and logos.
Slow Food & Agriculture · Food & Farming
How Small Food Brands Can Tell an Honest Origin Story
One true origin line beats a whole page of claims. Learn how small food brands can tell an honest, specific story that shoppers actually believe and repeat.
114 more stories to go, keep scrolling and they’ll load themselves.
Prefer a plain list? View all 126 posts.
Enjoying the stories?
Let us write yours
Words that sound like you and work for your audience. The first 20-minute chat is free.