Quick-Start Kit
Need to look the part by next week?
₹9,999
Ready in 48 to 72 hours
- A custom logo, yours to keep
- Your colour palette, with codes
- A matching font pairing
- All logo files, web and print
- Six branded social posts
- One round of revisions
Founding offer: 15% off, ends 15 September 2026.
Startup branding and marketing · India
World-class branding. Built for your budget.
hatch
Hatch helps early-stage Indian founders build a brand they are genuinely proud of: a proper identity, a website that works, and marketing that reads beautifully in English. Led by Jen Marsden, who has spent 20 years shaping brands for the likes of Weleda, Travelopia, Sopro, and People Tree.
20+ years experience · Proper native-English craft · One person, start to finish · Backed by Madhatter Creative Co.
The problem
Starting up is hard enough
You are building the product, chasing customers, and putting out fires. Meanwhile the logo looks a bit DIY, the Instagram is all over the place, and the website does not quite seal the deal. Big agencies quote you lakhs, then talk down to you. Freelancers go quiet halfway through.
- A logo that no longer matches the ambition
- Words that sound like everyone else
- A website that visitors leave too quickly
- Quotes that make no sense for your stage
None of it means the idea is wrong. It usually means nobody has had the time to make the brand look as good as the thinking behind it.
The solution
That is where Hatch comes in
One person handles your branding, website, and marketing, so you can get back to building the business. One clear plan. One honest price. Proper senior craft behind every word and pixel. We are with you from day one, and we grow as you do.
Services
Everything you need to look the part
Pick a ready-made package or mix your own. One partner, nothing falling through the cracks.
Brand identity
Logo, colours, and a look people remember. Real strategy underneath, not just a pretty mark.
Website and digital
A clean, fast website that actually turns visitors into customers.
Social and content
Posts and reels that sound like you, planned, written, and posted, so you do not have to.
Marketing and growth
Ads, email, and campaigns that bring in real enquiries, not vanity likes.
In the studio
Real proofs, real craft
Every Hatch brand is drawn, printed, and checked by eye before it ever goes live. Colours proofed on paper, type tested at small sizes, and a file pack you can hand to any printer.
Pricing
Simple packages. Honest prices.
Founding offer: 15% off, ends 15 September 2026.
Spark
For solo founders getting going
₹34,999
Ready in around 2 weeks
Everything in Quick-Start, plus
- A full logo kit (primary, secondary, submark)
- Extended colour and font system
- A one-page launch website you can edit
- Native-English website copy
- Social profile setup, plus six posts
- Google Business Profile setup
- Two rounds of revisions
Ignite
For startups ready to look the part
₹79,999
Ready in around 3 weeks
Everything in Spark, plus
- Full brand identity plus mini guidelines
- A five-page website, editable
- Native-English copy across all pages
- Basic on-page SEO
- Contact form, WhatsApp and email links
- Social setup, 12 posts and a bio
- Launch checklist and one campaign
Blaze
For funded, all-in launches
₹1,49,999
Ready in 4 to 6 weeks
Everything in Ignite, plus
- Brand strategy: positioning, audience, tone
- Full identity and complete guidelines
- A seven-page website with SEO setup
- Social setup, 12 posts and four reels
- A full launch campaign, designed
- Paid ads setup, ready to switch on
- Priority turnaround and a check-in
What every package includes
- One expert, start to finish. The person who sells the work does the work.
- One honest price, agreed up front. No agency babble.
- Native-English copywriting, so you read right anywhere.
- A real plan, not just a logo. Proper thinking underneath it all.
- Every file, forever. Full ownership. Nothing held back.
What's not included
- Your domain name, for example yourbrand.com.
- Website hosting and platform fees (Wix, Webflow, Framer, WordPress).
- Premium stock photos or icons, if a project needs paid ones.
- Paid font licences. Most projects use free fonts.
- Printing and production, cards, signage, packaging.
- Paid ad budget. Hatch sets the ads up, you fund the clicks.
- Third-party tools, email platforms, shop and booking apps.
Optional add-ons
- Extra website page, from ₹6,000 each
- Extra pack of six social posts, from ₹6,000
- Logo animation for reels and intros, ₹7,500
- Extra brand collateral, from ₹4,500
- Additional revision round, ₹4,000
- Rush delivery, add 25%
Want us to stick around? Monthly plans from ₹25,000: like having a marketing team, minus the salaries and the meetings. Ad spend is billed separately.
Real people, real launches
You are not buying a template. You are working with someone who cares whether it lands.
Every package starts with a proper conversation about your customers, your market, and what you actually need first. Then we build it, show you, and hand over the files.
Where Hatch fits
Too cheap to trust. Too expensive to touch. Hatch was built for the gap in the middle, with proper, senior branding at a price that makes sense when you are just getting going.
The cheap route
Freelancers, Fiverr, AI tools
Fast and cheap, and sometimes lovely. But you do the hunting, the quality is pot luck, and you often end up with a logo and little else. No plan underneath it.
Hatch sits here
The sensible middle
₹9,999 to ₹1,49,999
One senior expert, twenty years of it, doing the actual work. A real plan, a proper brand, words that read beautifully in English, and a price you can see up front.
The expensive route
Studios and agencies
Strategy and polish, and often very good. But budgets start around ₹1.5 lakh and climb, prices are hidden until you ask, and your account is usually run by juniors.
How the choices compare
The same questions, answered honestly across every option. The gold column is Hatch.
| What you are weighing up | A freelancer | A DIY or AI tool | Hatch | A branding agency |
|---|---|---|---|---|
| What it costs | ₹500 to ₹85,000 | ₹0 to ₹1,500 a month | ₹9,999 to ₹1,49,999 | ₹1.5 to 25 lakh |
| A real plan behind it | Rarely | None | In every package | Yes |
| Who actually does the work | A stranger you vet | You do | One senior, 20+ years | Often a junior |
| If something goes wrong | You chase them | You are on your own | The person who made it | An account manager |
| How the words read | Hit and miss | Generic | Native English, written to sell | Usually fine |
| Brand, website and social, joined up | Three people, no join | You piece it together | One clear plan | Yes |
| How quickly | It depends | Instant | 48 hours to 6 weeks | Weeks |
| Knowing the price up front | Quote by quote | Listed | Fixed and published | On request |
| Who owns the files | Sometimes not you | Licensed to you | You own every file, forever | Usually you |
Prices for other options are typical market ranges. Hatch prices are fixed and shown in full on this page.
What you always get with Hatch
Whichever package you pick, from the ₹9,999 kit to the full launch, these never change.
One expert, start to finish. The person who sells you the work is the person who does it. No hand-offs, no juniors.
One honest price. Fixed and agreed up front. No agency babble, no surprise invoices.
Words that read beautifully. Native English, written to sell, so you look right to customers anywhere.
A real plan, not just a logo. Proper brand thinking underneath everything, so it holds up as you grow.
Craft you can hold. Ideas drawn by hand and proofed on paper before anything goes live.
Every file, forever. You own it all. No holding your logo to ransom.
The person behind it all
Meet Jen Marsden
Hatch is led by Jen Marsden, a British brand and communications specialist with more than 20 years behind her. She has shaped brands for the likes of Weleda, People Tree, Slow Food, the Soil Association, and Enchanting Travels, across beauty, fashion, food, travel, and tech. If you want to look properly premium and win over global, English-speaking customers, that is craft you simply cannot get from a ₹5,000 marketplace logo.
- 20+ years
- 20+ brands
- 1 expert
“You get me, not a junior. Same person on the call, the copy, and the final files.”
How it works
No jargon, no drama. Three simple steps.
- 01
Free brand chat
A friendly 20-minute call about your business. We point you to the right starting point. No pressure, no sales waffle.
- 02
We build
You approve a simple plan and price. Then we design, write, and build, keeping you in the loop the whole way.
- 03
You grow
Go live with a brand you are proud of. Keep the momentum with an affordable monthly plan whenever you are ready.
Questions
Frequently asked questions
Final call
Ready to make your idea become a brilliant brand?
Book a free 20-minute chat. You walk away with clear next steps, whether you work with us or not.
Or email Jen directly at jen@madhattercreative.com.
Hatch is the Indian-focused startup studio of Madhatter Creative Co. Communications that matter.
Don't just follow the herd.
Hatch
Building a brand in India or the UK?
Twenty plus years of shaping brands, in one straightforward conversation. The first 20 minutes are free.